The ever elusive Continuous Planning

What does the term Continuous Planning even mean? Or is it dual track planning/agile or is it parallel tracks?

Hugo Froes
2 min readFeb 8, 2023

Trying a different format for this newsletter.

Whatever you call it, I’m talking about all the work that is continuously happening in parallel in the product development lifecycle.

  • Most people have a hard time accomplishing a good balance.
  • Teams feel pressured to NOT use waterfall
  • But as a baseline, we feel comfortable working waterfall
  • A big fallacy around Agile is that it will do away with sequential work
  • Work still needs to happen sequentially
  • Teams need to get comfortable with more than just 2 parallel tracks
  • All work goes through 4 stages
  • Idea — Just a concept yet to be explored
  • Discovery — When we build up context and knowledge around the idea
  • Build — What has been matured, validated and prioritised as the right thing(s) to work on
  • Post launch — Gone live and we need to monitor and adapt if needed
  • This doesn’t even touch on the details of the process
  • We often get lost between Discovery and Build, and forget Post Launch
  • We take on more than we can do because we focus mostly on the Build phase
  • We will potentially have something on all 4 phases at the same time throughout the product management process
  • Being Agile doesn’t mean jumping between all 4 constantly
  • It’s a muscle that needs to be developed. Potentially the most important muscle
  • If planning is done, only on a certain date, it won’t work
  • When we are defining what to work on in the next quarter or sprint, it should be fully defined already. We should just need to prioritise.
  • Often teams wait until the time to plan to mature many of the ideas
  • This also happens because we’ve bogged down with many other tasks
  • Should we be doing all those other tasks?
  • What would happen if we didn’t do them? Would someone else step up? Would we discover it wasn’t important? Maybe

This issues was literally a brain dump of a train of thoughts and I’d be happy to dig into specific points on the topic if you, the reader feel it’s worthwhile. (Let me know)

Originally published at on February 8, 2023.



Hugo Froes

// Leading Product Operations at OLX Motors EU // Helping to make better products — Co-founder of @uxdiscuss with @whitingx